Expand Mastermind

You've grown the brand. Now refine the business behind it.

A high-touch mastermind for established product founders ready to strengthen the systems, automation, profitability and decision-making behind their growth — so the business can scale without everything continuing to depend on them.

For established product businesses consistently generating approximately $10K+ months.

Kate McDonald
The transition

The problem is no longer proving the products can sell.

The next challenge is refining what has been built — margins, systems, automation and the operational layers required to scale without the founder carrying everything.

From

  • Founder-led growth
  • Reactive decisions
  • Revenue without enough margin
  • Disconnected systems
  • Constant manual work
  • Growth that creates more pressure

To

  • Clear commercial priorities
  • Stronger profit and margins
  • Automation that removes unnecessary work
  • Retention and repeat-purchase systems
  • Better sales planning
  • Team and operational clarity
  • Growth that does not require burnout
Advanced focus areas

The Product Sales Method™, applied at scale.

01

Get Seen

Refine traffic quality, partnerships, collaborations and scalable visibility.

02

Make Buying Easy

Improve conversion, average order value, offers, merchandising and customer experience.

03

Bring Them Back

Strengthen email, lifecycle marketing, retention, loyalty and repeat-purchase systems.

04

Create Sales Moments

Build a strategic annual sales calendar using launches, campaigns, restocks, seasonal opportunities and evergreen activity.

Profitability and marginsAutomationTeam and delegationOperational capacityData-led decisionsFounder role and time
Current delivery

Small room. High touch. Selective by design.

Maximum of approximately 10 members
Fortnightly mastermind calls
Monthly private coaching
Voice support between calls
Advanced reviews and refinement
Personalised strategic direction

Investment is shared during the application conversation.

Results at this stage

Refinement, not reinvention.

$20K $100K

From $20K months to $60K months, then a $100K month — in six months, by refining sales moments and the repeat-purchase system rather than adding products.

Trudi · dog toys
$500K

A product brand approaching $500K in 12 months with a small audience — through conversion, average order value and email, not follower count.

Established client · apparel
Systems + stockists

Established brands adding retention systems, stockists and operational capacity so growth stops depending on the founder being in every task.

Expand-stage clients
Client message: my month in September is just over $90KShopify dashboard showing $40.11K total sales and 346 orders in a month

All results are real client outcomes shared with context. They are not typical or guaranteed and depend on the business, the product and the work each founder puts in.

Apply for Expand

Ready to refine the business behind the brand?

Expand is selective. Tell me where the business is, what it is generating and what you want the next twelve months to look like — and we'll decide together whether it is the right room.

Application form position — the Expand application form will be connected here in Phase 2.

Apply for Expand
Phase 2 — connect Expand application form + thank-you page
© 2026 Kate McDonald · Meant to Biz · Product Sales Method™. Individual results vary and depend on the work each founder puts in.