Get Launched,Girlfriend!

Shoot your product launch strategy to 5 figures; just like a grade 5 bottle-rocket!

Launching like a boss just got fun. Why?

Because my 5 figure product launch lab is here.

 
JOIN THE LAB
 

Welcome Product Biz Ladies!

Let's talk about what The Product LAUNCH LAB is all about.

 
 

Let me add up your thoughts…

  • You’ve invested so much into your products already, but you don’t know how to get off the ground.
  • You feel underwhelmed by past launch results, and it all seems to equal hearing crickets. 
  • Thinking of launching stresses you out. You’re starting to think the word sounds like “cyanide”. 
  • You wish there was a way to bring the fun and excitement back into your business.
  • You’re freaked out, burnt out and the idea of making NO sales makes you lurch. 
  • Or… maybe you’re new. You feel isolated, lost and want to meet women like you.
 

If stress-free product launching sounds like
science-fiction to you, think again.

I have launched so many 6 figure brands, it sometimes even makes my head spin! But do I look stressed out to you? Nope.

There’s no two ways about it; I love love love launching. 

And I have got it down to a science!
 

My favourite feeling is what I feel
when I see business owners go from:

“What on Earth is missing?!” 

to 

“What on Earth will I do with all this income?!”

Because time and time again, I help product based businesses launch with 5 figure lift off. 

Are you ready to be seen, noticed online, (organically) and get launched with a pinch, dash and scoop of all things fun and exciting?

LET'S GO!
 

“Err but what happens? Is the science of launching daunting?”

Nope.

Think of the 5 figure product launch lab as a pinch of info, a dash of insight, a splash of know-how and buckets of fun and excitement; all in a group of like-minded women. 

You can stop using YouTube and Google to find your answers. 

It’s all right here in the launch lab:

I teach you how to:

  • Build your online presence, minus the ads.
  • Get noticed on social media with organic marketing.
  • Connect with the right people for what your brand provides.
  • Lead them to you, so you don’t have to chase them!

Do you have a launch plan? No? Then let’s go: 

IT’S TIME TO SORT OUT MY LAUNCH
 

The results speak for themselves

What some of my launch clients have been up to 

Hear from some of my Launch ladies

 
 
 

Hmmm... Need more answers?

No problem!

Scroll on, girl; let me fill you in:

Need more answers?

Hmmm... Need more answers?

No problem! 

Scroll on, girl; let me fill you in:

Stage One

The scientific ingredients to STRONG launching

In stage one, we get crystal growing clear on:

  • Understanding your business vision and foundations
  • Knowing your values, time commitments and investment parameters.
  • Exploring your core message and what makes your brand who it is. 
  • Figuring out the precise target market to attract for top conversion. 
  • Knowing what BIG goals you are mixing.

Stage Two

Cocktailing an IRRESISTIBLE offer:

Dancing into stage two, we then: 

  • Formulate your product outline and story. (This is quintessential to your biz!)
  • Determine your launch offers point of difference/unique selling point and the date of your launch.
  • Break down prices to ensure your business will be financially rewarding.

Stage Three

Building an awestruck audience:

We all know the online world is HUGE and COMPETITIVE! So, how do you STAND OUT from the rest?

In stage three, we boil up:

  • Building your online presence with edge.
  • Using social strategies and refine the customer journey
  • Forging a deep understanding that “consistency is key” to success.
  • Finding collaborations, influencer marketing & giveaways

Stage Four

Brace for IMPACT! The BIG lab BOOM!

Shaking into step four, we now turn the focus to our customer. 

I teach you:

  • Hyping up your launch.
  • Setting expectations for your ideal customer. 
  • Enticing your audience so they will come back for more!

Stage Five

Mix, shake and stir your BIG list!

In stage five, we will talk tools and knowledge. I will show you: 

  • How to build your email list
  • Email automations
  • Getting the nurturing happening
  • How to do all of this in a way that sells!
  • List building and promotions.

Stage Six

Put on Pre-Launch Goggles:

This critical stage of a launch is often overlooked! Let me share with you:

  • The secrets to a HIGH IMPACT launch.
  • The key to MAXIMUM sales.
  • The vital foundations required coming into a launch.
  • Preparing your mindset potion for launching.
  • Getting ready to push the button on launching.

Stage Seven

The Launch BLAST OFF!

It’s time to GET LAUNCHED, girlfriend!

Now is where I prepare you to:

  • Pushing the launch button!
  • Keep going! Launching doesn’t mean stopping.
  • Navigate the moving parts of a successful launch.
  • Discover the right focus for excitement and stressful free launching.
  • Dramatically reduce your overwhelm during the launch.

Stage Eight

The Post Launch Review aka Lab notes.

Post launch is not the end! 

Here we look over:

  • What you need to know about your launch.
  • What worked. How greatly it worked. 
  • What could be tweaked. 
  • What resonated well with your audience? What didn’t?
  • A total overview of the outcome to celebrate, refine then repeat, next time! (This isn’t just about numbers!)
 

BONUS: The Launch Vault.

Within the vault, you access:

  • Done for you templates, Trello boards and birds-eye-view guides on what to cover. 
  • Everything you do, has been done before. Access it here in your VIP vault for flawless launching.

Pretty comprehensive, right?

But still, super easy. 

Because it’s all pinch, dash, scoop and step-by-step; with community support!

Here are some of my clients who got launched with me.

"

'Working with Kate, I made over 5 figures in 48hrs & 5k of recurring revenue for my subscription boxes'

Liv

"

' I sold 390 products in 72 hrs & generated $12K in sales with Kate's Launch strategies'

Amberley

"

'After 5 months of launching my biz I had my first $23K month, thanks Kate for your Launch wisdom'

Bridie

SIGN ME UP TO THE LAB!
 
 

Want to know what you get as a launch lab boss?

Here’s what’s inside

The 5 Figure Product Launch Lab..

Lifetime access to the course 

That's right you will have lifetime access to the course including updates for you to revisit at anytime!

By planning, building your online presence and  finding the right customers pre-launch, your brand gets set up for optimal success. 

My “down to a science” launch strategy

I provide you with every element you need to pinch, dash, splash and scoop your way to the perfect 5 figure launch lift off. Everything you learn in the lab is then yours to keep forever. All my lessons are evergreen, meaning you can launch BIG again and again, so long as you apply the same steps.

Done for you templates, in the Launch Vault,
so you never feel “left guessing”

Need planning, prompting and a birds-eye-view understanding of social media posting and email sequences? I’ve got your back with a range of “pre-made” lab templates, lists, boards and visuals for your convenience. All within your VIP launch vault.

Access to the launch lab community

Let’s face it. 

Just because we’re isolating the “compounds” to launch with IMPACT, doesn’t mean we want to isolate ourselves. 

Join a community of like-minded women who get it! 

Your Great Aunt Carol, who spent her entire life working at Coles, might not understand the ups and downs of running a business; but that’s ok. Why would she? 

Our community of bosses fully understand. Join the conversation and learn with others like you!

Plus I will be in there to help you inside & via our monthly Live calls in the group

 

Results

Some of my launch results..

you don't have to be BIG to have a BIG impact

Sold 1200 pieces in 3 days

Logan & Alice Teethers

 
 

Defining launching.

Hey so, I’ve already “launched.” Is it too late?

What do you mean by “Get Launched?”

What is a “launch?”

Before you sign up, you MUST understand what launch means..

Launching is not just about opening your doors for the first time. 

Instead, this is just one of many examples of a launch.

The most SUCCESSFUL businesses, never stop launching. 

Yep. That’s right. 

Launching can mean: 

  • Opening your doors for the first time.
  • Launching a new product to your audience.
  • Launching an existing product back on the market.
  • Launching an existing product to a new target market.
  • Launching a subscription box or collection
  • Rebranding your business
  • For a Sale event or Celebration
I’D LIKE TO LAUNCH WITH IMPACT

Hey I'm Kate McDonald,

Product Launch Lab Boss, Strategy Master and Business Coach.

I help women launch to 5 figures with easy step-by-step formulas laced with FUN.

Why you should work with me:

I believe women can do anything; which, over the past 5 years, has seen me build multiple 6-figure businesses, organically online; for myself and for my clients. 

You name it. I have done it. It has succeeded.

My product launch lab strategy IS the key behind all of these successes. 

Success for any product based business is down to a science in my lab.

This is why I named my course the 5 figure product launch lab.

Because when something is down to a science, the only component missing is application. 

Ready for 5 figure launches and consistent revenue, every month?

Ready to put in the fun and exciting steps to achieve it?

Let’s lift off.

JOIN THE LAB

Results from the launch lab ladies

See what they achieved inside the course

SIGN ME UP

The 5 figure launch lab is for you if:

  • You’re ready to open your doors and launch into seamless monthly revenue.
  • You want to optimise systems and strategy to work less.
  • You want to authentically build, with organic marketing that sells, before jumping into paid ads. 
  • You’re ready to go evergreen with forever launch steps. 
  • You want to get clear on your branding, your audience and your market.
  • You are keen to learn and want to be the absolute boss of your business.
  • You are coachable and willing to connect with others on your journey.
  • You want to break through blocks and barriers to become unstuck in your business.
  • You crave 6 figure ongoing momentum in your life. 

The 5 figure launch lab is not for you if:

  • You don’t want to join a community or get involved in the learning process with others.
  • You aren’t ready to show up and launch your products, with impact.
  • You don’t think you “need” any help with your launching. 
  • You aren’t ready to commit to growth and learning.
  • You’re looking for a quick easy fix, or for someone to do it for you. (Successful business requires the right mindset.)
  • You don’t like learning new things. (In order to grow, you will need to be open to learning.) 
  • You don’t want coaching or to share your experience with others in the lab.

If you need some more convincing..

These ladies have their launch strategy on point

OK LET ME IN

5 Figure Launch Lab Investment

USE code LAUNCHLAB100 to get $100 OFF the full price 

00

DAYS

00

HOURS

00

MINS

00

SECS

ONE TIME PAYMENT

$697AUD

BEST VALUE

  • The 5 Figure Product Launch Lab Course - 8 modules & Lifetime access to the course
  • My exact 5 figure product launch strategies
  • My 5 figure Product launch Plan for success
  • 8 x Recorded live Coaching calls and Q&As with Kate
  • Access to my Launch lab FB group with access to me & the community 
  • My Launch Runway course FREE valued at $397 
  • My Social Launch Vault Trello Board FREE valued at $197
  • Bonus Intro to Klaviyo lessons FREE valued at $97
  • Invite to 4 x Live group Zoom calls with me in 2022 valued at over $1000
GET THE COURSE

Payment Plan Option

$220 AUD

4 x MONTHLY PAYMENTS

  • The 5 Figure Product Launch Lab Course - 8 modules & Lifetime access to the course
  • My exact 5 figure product launch strategies
  • My 5 figure Product launch Plan for success
  • 8 x Recorded live Coaching calls and Q&As 
  • Access to my Launch lab FB group with access to me & the community 
  • My Launch Runway course FREE valued at $397 
  • My Social Launch Vault Trello Board FREE valued at $197
  • Bonus Intro to Klaviyo lessons FREE valued at $97
  • Invite to 4 x Live Group Zoom calls with me in 2022 valued at over $1000
YES I AM IN

Hear from the launch lab ladies

This is what they have to say

Common protests to lab growth;

and what’s on the other side of them?

Protest #1: It’s too expensive. I can’t afford it right now.

What’s on the other side of protest #1? 

If you’ve read this far down the page, and we both know you have… you’re likely feeling these struggles in your business:

  • Confusion in launching.
  • Thousands invested in products.
  • Low return launches.
  • Cricket symphonies on launch day.
  • “Launch” sounds like cyanide.
  • Frustration. Overwhelm. Fear. 

I completely understand the fear of giving up even more money when you feel you’ve lost so much. 

However, As someone who can prove, with numbers, multiple 6 figure business success, I promise you there are gaps in what you’re doing. 

Gaps that are filled with knowledge.

Knowledge that is here in the launch lab. 

So. What would happen if you invested the money to learn, then lifted off with your first 5 figure launch?

What happens next? When you realise this knowledge is yours and it is evergreen? How much time do you think you would spend lamenting a few hundred dollars you placed into that knowledge? 

Three years? Five? 

Of course not. You would be kicking yourself for not having found it three to five years sooner!

So, what’s it going to be? Your choice.

LET ME IN THE LAB!

Protest #2: I don’t have enough time.

Whats on the other side of protest #2? 

Ask yourself this:

Without knowing how to streamline and simplify your strategy. 

Without knowing exactly what market to target. 

Without understanding how to create an easy, consistent presence online.

Without access to done for you templates, guides and boards.

How much time are you wasting? 

How much time is being spent like a hamster in a wheel; begging for sales and talking to all the wrong people? 

Aren’t you tired of burning out through “not having time?”

Don’t you want to be able to say you have time?

This is your chance to claim that, own it, and say it; with the income to prove and support it, to boot. 

You won’t have time to join once our doors close, soon.

Jump into the lab now.

I’M READY TO GAIN BACK TIME

Protest #3: I think I might try this one more time on my own.

What’s on the other side of protest #3?

Girl, why?

Seriously, why?

Ask that, and be real for a second. 

How many times have you tried? What do you have that’s guaranteed to work? Why are you taking the risk? 

Are you tired of losses? 

Are you over feeling “less than” after a launch that made you feel like garbage?

Here it is in black and white:

Launching low is not your fault. 

If you don’t know the methods, you didn’t have the steps, the “down to a science” support wasn’t in your court, and you gave it a red hot go, anyway. 

Bravo, babe. 

I applaud you for getting yourself out there. 

However, when you know your methods don’t work. 

When you’re aware that they let you down, time and time again. 

When you can see in your heart you need support to “get there.”

AND you’re presented with the answer and still say no…

It comes to a point where you need to evaluate your reasons. Evaluate if you want to stay stagnant where you are, or if you’re ready to take steps forward with “all in” learning and launching.  

When you complete that evaluation, meet me in the lab and get a 5 figure launch ticked off your must-do list.

I’M COMING TO THE LAB!