For founders, not influencers

Build the quiet kind of empire.Systems over noise. Conversion over content.

Strategy, launches, email and evergreen systems for product founders who are done relying on random sales - taught by an operator running multiple six-figure brands.

$2M+
Product sales across Kate's brands
2,000+
Founders mentored
$20K+
Launches, zero paid ads
Kate McDonald - Upload your photo in Kajabi
VisibilityConversionEmail MarketingPromotions and LaunchesBuilt For Product FoundersNo Paid Ads Required VisibilityConversionEmail MarketingPromotions and LaunchesBuilt For Product FoundersNo Paid Ads Required
The truth

Stop relying on random sales.

Most product businesses aren't struggling because the product is bad. They're struggling because there's no sales system behind the business. So every month feels like guesswork.

You do not need
  • More followers
  • Another 47-tab content strategy
  • To be on Reels daily
  • To become the face of your brand
  • Overnight hacks or hustle culture
You do need
  • A clear, repeatable marketing plan
  • Launches that actually convert
  • Email systems that sell while you sleep
  • A website that turns visitors into customers
  • Simple systems that grow with you
Kate McDonald - Upload your photo in Kajabi
Your mentor I'm not a coach teaching from theory. I built two product brands from the ground up using the exact systems I now teach.

Kate McDonald has built two multi-six-figure product brands from scratch - Logan and Alice and The Trainer's Pouch - using organic marketing, smart automations, and a low-touch system that doesn't require a big team, a huge audience, or being on camera every day.

She's helped over 2,000 women build profitable product businesses on their own terms: $20K+ launches with no paid ads, strong communities, and global retail stockists. Not hustle. Not burnout. Just smart systems that grow a business sustainably.

Logan and AliceThe Trainer's PouchMeant to Biz9+ Years Operating
Programs and mentorship

Ways to work together.

From a low-cost membership to private 1:1 mentorship and done-for-you builds - choose the level of support that fits where you are right now.

The signature program

Multiply Mastermind

My signature coaching program for e-commerce women ready to build consistent, predictable product sales - through better systems, smarter strategy and ongoing support.

  • Weekly group coaching calls + live hot seats
  • A monthly private 1:1 strategy call
  • Private Slack community and implementation support
  • Built around the four drivers: demand, email, conversion and launches
  • Frameworks, templates and planning resources
  • A 90-minute private Strategy Intensive before you begin
  • VIP: done-with-you Meta ads, weekly email support and flow/site optimisation
Investment
$690/mo
AUD - Standard - 3-month minimum
VIP - done-with-you - $990/mo
Apply Now
Coming soon
01

Product Sales Society™

The membership for product founders

Install the four Sales Engines - Visibility, Conversion, Retention and Launch - yourself. Monthly trainings, live implementation sessions, templates, launch calendars and a private off-Meta community.

Opening soon - founding rate for the waitlist
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03

90-Minute Strategy Session

One-off intensive

A focused private session with Kate. We map your engines, name your three biggest revenue leaks, and plot your first 90 days. You leave with a clear, prioritised plan.

$397 AUD one-off
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02

Product Launch Blueprint

The proven launch framework

The step-by-step course teaching the exact framework behind multiple 5-figure launches. A repeatable system, no ads or last-minute chaos.

Self-paced - enrolment opening soon
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05

Ecommerce Expand

Strategic 1:1 coaching to scale

Personalised coaching for founders with momentum who want expert eyes on the pieces driving revenue: launches, email, website conversion, the customer journey and scaling strategy.

$5,997 AUD - 1:1 - by application
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04

1:1 Product Launch Accelerator

6-week private intensive

Six weeks, one-to-one and fully tailored. We build your launch plan and run it together - 90-min kick-off, 5 weekly sessions, a debrief, Slack support, and a private resource portal.

$2,997 AUD - plans from $500/mo
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The Studio - Done For You

Want it built for you?

The studio handles the build end-to-end: ecommerce websites, email and flows, ads, and full launches - plus Kajabi and Squarespace digital products and memberships, course builds, funnels and launch assets.

Enquire
Start here - free

Not ready for a program? Start free.

The fastest way to see how I work. Watch the free masterclass, grab the guides, or catch the next live workshop.

Free Masterclass

Prelaunch to Profits

My free on-demand launch workshop - how to build demand before you launch and turn a prelaunch into real sales, without ads or last-minute chaos.

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Free Downloads

Guides and Freebies

Plug-and-play resources to use today - pulled straight from the systems inside my programs.

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Live Workshops

Live Workshops

I run live workshops through the year on launches, email and selling. Join the list to hear about the next one first.

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The method

Four engines. Repeatable results.

Every brand Kate works with runs the same four-part system. Each engine runs in the background once installed.

01

Visibility

Attract the right buyers consistently through organic, strategic content built for product brands - not creators.

02

Conversion

Turn visitors into buyers with the small structural changes - product pages, offers, bundles - that quietly lift conversion every month.

03

Retention

The engine most product businesses are missing. Email becomes your silent salesperson: welcome flows, abandoned-cart recovery, repeat purchase.

04

Launch

A repeatable architecture for new products, restocks and seasonal drops - strategic launches on calm autopilot, never winged.

Real women - real numbers

The system works.

From kitchen-bench startups to six-figure months - real client wins from women running the same plays.

$100K
From $20K months leaning on paid ads to $100K months in just 6 months - now scaling on systems, not ad spend. Dog toys.
$200K
Grew from $100K to $200K+ in 12 months - and jumped from $12K to $50K months in a single 90-day stretch. Custom apparel and vinyl.
$5K
$5K in the first minute of launch, a global stockist, and six figures in just 12 months. Candles.
$20K
From $3K months to $9K in 90 days - then $15K, then $20K months, without doing more. Sensory-based play.
$20K
From 300 followers and $200 in sales to $20K months - and now a bricks-and-mortar retail pet store. No paid ads.
$60K
$3.5K in the first 90 minutes. $60,677 in four months - now seeing consistent $1K days. Kids' adventure.
$2M+
Product sales across Kate's brands.
2,000+
Founders mentored.
$20K+
Launches with zero paid ads.
2
Multi-six-figure brands built from scratch.

Individual results vary and depend on the work each founder puts in.

Not hustle. Not burnout. A system.

Build the quiet kind of empire.